In the past two years, during the post-COVID phase, Ambuja Neotia Group has made significant investments in digital transformation and cyber security, integrating them into various functions and among employees.
The Ambuja Neotia Group has embarked on a journey from being a “Tech Driven” to a “Tech-led” company. Being tech-driven is just one step forward in the digital journey. The Group today emphasizes on becoming a technology-led company, where technology plays a crucial role in success and enables rapid scalability.
Here are the top 4 tech initiatives by the Group towards its digital transformation:
Enterprise Application Transformation
The Group has upgraded the Enterprise Resource Planning (ERP) application from SAP ECC to S4 HANA (SAP S/4HANA Cloud 2302), a cloud software as a Service (SaaS) version with SAP RISE. This upgrade ensures rapid scalability, offers the latest data security patches, enables mobility for users, and facilitates API-based integration with peripheral systems for secure data exchange.
Customer Acquisition and Support Automation through SalesForce and Omni Channel
The Group has digitised the entire customer journey - from lead generation to order fulfillment and customer support - using SalesForce Application on Cloud and Omni Channel connectivity. This allows interaction with customers through various digital channels such as phone calls, emails, and WhatsApp, while securely storing all data and interactions in the centralised SalesForce server, ensuring operational efficiency and customer satisfaction.
Digitized HRMS Process through Darwin Box Implementation
The Group has implemented Darwin Box for digitising the entire Hire-to-Retire HRMS process. Empowering employees with a digitally connected HR system and a faceless support system ensures a uniform and unbiased experience for employees, leading to increased productivity for the organisation.
Introduction of Analytics Platform for Data-driven Decision Making
The Group introduced Tableau as the analytics platform on top of S4 HANA and other systems. Tableau enables the creation of Management Information System (MIS) dashboards for various functions such as Retail Mall operations, Project Throughput, Real Estate Sales, and HR Recruitment, facilitating data-driven decision-making.
